Alexander van der Werff

Alexander van der Werff

Technical Lead & Founding Engineer

Alexander van der Werff

Alexander van der Werff

Technical Lead & Founding Engineer

Hamburg, Germany
About Me

I'm a seasoned Technical Lead and Founding Engineer with a knack for turning ambitious ideas into robust, scalable software. From building platforms from scratch (like SUBBD, hitting $10k revenue in 3 weeks) to leading critical migrations (3RM.co's AWS transition) and optimizing complex systems (MOIA's 30x speed boost with Rust), I thrive on technical challenges. My journey spans full-stack development, mobile apps (iOS/Android for FenSens, Litpic, Orgadata), backend systems, and cloud infrastructure across diverse industries, including fraud prevention (RISK IDENT) and retail analytics (Phlint, serving Google, AT&T, Nespresso). I'm passionate about crafting high-quality solutions and constantly exploring new tech. And yes, I'm always up for a good hackathon – especially if there's beer 🍺 and pizza 🍕 involved!

Currently Working With
My current technology focus and daily tools
TypeScript
Next.js
⚛️React.js
🟢Node.js
🐘PostgreSQL
☁️AWS
🌐GCP
🚀Apollo GraphQL
📊GraphQL
🔷Prisma
Vercel
🎨Tailwind CSS
Technologies I Worked With
My experience across different technology categories

Programming Languages

TypeScript / JavaScript
🎯
Scala
Java
🔷
C#
🍎
Swift
🔧
Delphi
🦀
Rust

Frameworks & Libraries

⚛️React.js
Next.js
🅰️Angular
📱React Native
🟢Node.js
🎭Akka
ZIO
🎮Unity
🔷.NET
📱iOS
🤖Android

Hosting & Infrastructure

☁️AWS
🌐GCP
Vercel
🌊Digital Ocean
🔥Firebase
⚙️Kubernetes
🐳Docker
🏗️Terraform
Serverless

Databases & Data

🐘PostgreSQL
🍃MongoDB
DynamoDB
🔥Firestore
📊GraphQL
📨Apache Kafka
📈Prometheus
Professional Experience
My career journey and key roles

Lead Engineer / Founding Engineer

SUBBD

Cyprus · Hybrid

May 2024 - Present

Description:

SUBBD is a next-generation AI- and blockchain-powered content creation platform designed to deepen engagement between creators and fans. It enables creators to monetize through subscriptions, pay-per-view content, premium messaging, livestreams, events and tokenized offerings, while offering fans immersive, gamified access to exclusive content and tools.

My role:

As the Founding Engineer, I created the entire platform from scratch, including infrastructure on GCP, a Next.js web app, and a GraphQL backend connected to PostgreSQL. I also built up an office in Warsaw and grew the engineering team from 0 to 12 developers. The platform successfully went live in June, generating $10k revenue in the first 3 weeks with over 3,000 users.

🌐GCP
TypeScript
Next.js
📊GraphQL
🔥Firebase
🐘PostgreSQL
+1 more

Technical Lead

3RM.co

San Francisco, CA · Remote

Aug 2023 - May 2024

Description:

3Sum, formerly known as 3RM, is an AI‑powered CRM and relationship intelligence tool designed for professionals using Telegram, Google Calendar, and other messaging platforms. It automates contact management, meeting summaries, batch messaging, and analytics—processing data client‑side to maintain complete privacy and security while saving users over 25 hours weekly.

My role:

Started as a Software Engineer and quickly became the Technical Lead for this web3 CRM for Telegram, serving many web3 clients. I was very hands-on and led the migration of the entire platform to AWS to enhance scalability and performance.

Serverless
🐘PostgreSQL
☁️AWS
TypeScript
🟢Node.js
⚛️React.js

Software Engineer

MOIA

Hamburg, Germany

Dec 2020 - Jul 2023

Description:

MOIA is a tech-driven mobility company (part of the Volkswagen Group) that operates in Hamburg and Hannover, offering fully electric ridepooling solutions designed to complement public transport and reduce urban emissions. Their mission is to make cities more livable through sustainable, flexible, and affordable shared mobility services, while advancing the use of autonomous electric vehicles integrated into smart city infrastructure.

My role:

Worked in the Fleet Optimization team as a Scala developer, planning and calculating routes for a large fleet of vehicles (e.g., 1,000+ vehicles) to solve the Dial-a-Ride problem (a derivative of the Traveling Salesman Problem). I also worked with TypeScript to serve a GraphQL interface within a big microservice architecture. By switching to Rust for critical calculations, we improved the amount of calculation loops by 30x.

🔴Scala
Serverless
☁️AWS
⚙️Kubernetes
📈Prometheus
🎭Akka
+4 more

Technical Integration Manager / Scala Developer

RISK IDENT

Hamburg, Germany

Jan 2019 - Nov 2020

Description:

RISK IDENT, founded in Hamburg in 2012 and fully backed by the Otto Group, is a leading German software company specializing in AI-driven fraud prevention. Their core solutions—FRIDA (fraud detection via machine learning) and DEVICE IDENT (device fingerprinting)—secure over €80 billion in customer revenue annually across e-commerce, telecommunications, finance, and mobility sectors. Supported by a diverse team of 80+ experts, they partner with businesses to proactively identify and mitigate evolving online fraud threats, going beyond standard technology provision to become true collaborators in fraud defense.

My role:

I initially worked as a Technical Integration Manager, supporting customers with custom integrations. I later transitioned to a Scala Developer role, building high-performance backend systems. I was responsible for designing and implementing a system capable of processing millions of transactions within minutes, utilizing technologies like Apache Kafka. This role provided deep insights into fraud mechanisms and the deep web.

🔴Scala
🎭Akka
ZIO
🍃MongoDB
📨Apache Kafka
⚙️Kubernetes
+1 more

Lead Software Engineer / CTO

Phlint

San Francisco Bay Area

Sep 2014 - Nov 2020

Description:

Phlint is an agency specializing in various small to medium-sized projects, serving diverse clients including Google (for the Pixel/Nexus Retail Demo), AT&T, and Nespresso. The agency focuses on building scalable web and mobile applications, often involving IoT device integration and data processing for retail and other sectors.

My role:

Started as a Software Developer and progressed to CTO at Phlint. Under this umbrella, I led full-stack development, product strategy, and the engineering team. My focus was on building scalable web and mobile applications, often involving IoT device integration and data processing for retail and other sectors.

🅰️Angular
🔥Firebase
☁️AWS
🌐GCP
TypeScript
🟢Node.js
+4 more

Fullstack Developer

Fashion Cloud

Hamburg, Germany

Jul 2018 - Dec 2018

Description:

Fashion Cloud is a European all‑in‑one B2B platform—founded in Hamburg in 2015 with offices also in Amsterdam—that connects over 700 fashion brands with more than 25,000 retailers. Its intelligent platform simplifies wholesale operations by seamlessly integrating digital content exchange, product data management, order processing, digital showrooms and smart replenishment, all while promoting sustainability and community-driven growth.

My role:

As a Fullstack Developer, I contributed to Fashion Cloud, a platform serving retail material for major customers like Hugo Boss, Gant, and Zalando. I primarily used Node.js, Angular, and AWS with TypeScript. Additionally, I worked on their React Native app, 'Clara,' which enabled efficient stock reordering for retailers.

🅰️Angular
🟢Node.js
☁️AWS
TypeScript
🐘PostgreSQL
🍃MongoDB
+1 more

Developer

Orgadata AG

Hamburg, Germany

Aug 2010 - Sep 2014

Description:

Orgadata AG is a company building window calculation software for the construction industry, providing specialized tools for window manufacturers and construction professionals to streamline their design and calculation processes.

My role:

During my apprenticeship at Orgadata AG, I gained hands-on experience in app development. I started by working on their main application using Delphi (Object Pascal) and later transitioned to building their Android and iOS mobile applications with Xamarin (C#), previously MonoDevelop. These 'Smart-Measures' and 'Smart-Calc' apps were designed to support construction workers with on-site measurements, allowing them to take pictures, measure, and send data directly to the office from the construction site.

🔷C#
Java
🍎Swift
🔧Delphi
Featured Projects
Some of my notable work and contributions

Google Pixel/Nexus Retail Demo

Phlint

As the leading engineer and a direct contractor for Google, I built the Google Pixel and Nexus Demo and Data Population service, deployed to over 5,000 retail stores worldwide. This initiative directly contributed to the sale of over 10 million devices.

Android
Backend
Retail

Litpic - Social Media App

LitPic Inc.

As the Lead Engineer, I built this React Native social media application, which achieved about 1,000 daily active users and generated over $5k MRR through its running payment system. The app included a custom camera SDK to apply visual effects to images and videos.

React Native
iOS
Social Media
Mobile
Camera SDK
Payments

FenSens - Car Sensor & Backup Camera

FenSens

As the Lead Engineer, I built the native iOS and Android applications for this car sensor and backup parking system, which sold over 10,000 units on Amazon. I also developed the backend using a simple Parse dashboard and implemented livestreaming capabilities for backup cameras via Wi-Fi.

iOS Development
Android Development
Java
Node.js
Firebase
IoT
Livestreaming

Graph Retail Analytics

Phlint

As Co-founder and CTO of this startup, I led the development of a comprehensive Retail Analytics platform. We tracked thousands of devices and provided in-store analytics, powered by Android devices and beacons for optimal results. Our work led to an interview with Sam Altman for YCombinator.

Node.js
AWS
Android
Beacons
IoT
Data Analytics

60 Seconds Feedback

As Co-founder and CTO, I created this platform with a UX designer friend to gather user experience feedback by rating many websites. The platform was built using plain JavaScript (jQuery) for the frontend and a PHP backend.

JavaScript
jQuery
PHP
Web App
UX Feedback
Let's Connect
Always open to discussing new opportunities and collaborations

Click "Schedule Call" to book a meeting via Calendly, or "Send Message" to reach me at alex@softrocket.net